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585  424  3380   |   100 Josons Drive    Rochester  NY   14623   |   contact us

© 2019   all rights reserved   KEK Associates Inc.

2-Way Brewer

Coffee Maker

Whichever way you decide to brew, the 2-Way Brewer lets you do both. For a single cup when you’re on the go, the “single-serve side” lets you add grinds directly into the mesh filter that fits the brew basket or insert a soft pod with the pod holder. For the stronger caffeine fixes or on days you want to enjoy cup-after-cup without brewing each time, the “carafe-side” makes a full 12-cup pot for your drinking disposal. 

"We have had so many different coffee makers over the last 45 years, and this one is absolutely our favorite."

Conceptualization

Our design team launches straight into projects with design brainstorming and sketching. Providing clients with a variety of options right off the bat starts the conversation and returns results fast. For the 2-Way Brewer, a combination of traditional sketching and Illustrator renderings were used in the initial steps.

Refinement

Carrying the design into CAD and Illustrator orthographics refined the form and ergonomics of the 2-Way Brewer slick counter-top appliance. 

 "I wasn't expecting to fall IN LOVE... Well Hamilton Beach ... I LOVE YOU and YOUR DESIGNERS."