Golf Tools
Rangefinders
Ergonomic Excellence: Designing the Callaway Rangefinder Family
KEK worked with Callaway to create a sleek and ergonomic rangefinder family that fits seamlessly into their product line. The design process began with the 300 Laser Rangefinder, which inspired the development of the Hybrid and Micro rangefinders.
300 Laser Rangefinder
The Callaway 300 Laser Rangefinder delivers precise distance measurements in a sleek, sophisticated design. Pin Acquisition Technology locks onto the flagstick up to 300 yards away, ensuring accuracy even when trees and other objects are in the background.
Hybrid Laser Rangefinder
The Callaway Hybrid Rangefinder combines the pin-seeking precision of a laser with the added convenience of a GPS. The laser Pin Acquisition Technology is precisely accurate up to 300 yards and the GPS is preloaded with over 30,000 global courses allowing you to maximize distance information from tee to green.
Micro Laser Rangefinder
The Callaway Micro Laser Rangefinder delivers the benefits of both laser and prism technology within one ultra-compact, lightweight device. You can simply switch between prism and laser modes allowing for ultimate flexibility depending on the course you are playing. Extremely accurate up to 300 yards, measurements are displayed on a convenient LCD screen.
User Interface Design
In addition to the physical design, our team focused on UI design for the digital readouts, aiming to create a smooth, logical flow for users. The result was a fluid interface that aligned with our goal of an easy-to-use and effective rangefinder.
